About the Author
Willard Cooper Jr.
Builder. Husband. Father. Author of 10 Laws of Living.
From Woodville to the Job Site
A builder who learned faith in the field.
Willard Cooper Jr. is a construction professional, licensed general contractor, entrepreneur, faith-based author, and speaker. Born and raised in Woodville, Mississippi, he writes from the perspective of a builder who has learned about stewardship, integrity, discipline, resilience, and legacy through family, faith, and construction work.
He is the Founder and Principal of SWC Construction LLC, a Baton Rouge–area licensed general contracting firm he established in 2022. His field career spans more than ten years of leadership across commercial and industrial projects — from concrete flatwork and site layout to crew leadership and safety management. He holds credentials as a Licensed General Contractor, an OSHA 30-Hour Card holder, and an ACI Concrete Flatwork Technician.
“All the answers you need are in the Bible.”A conviction from Willard’s mother, Juanita, from the book’s preface
Faith, Family & the Book
Why he wrote 10 Laws of Living.
Faith and family sit at the center of Willard’s story. In the book’s preface, he credits his parents with teaching him pursuit, foundational values, and hard work — and the conviction that every answer worth having starts with Scripture. The early passing of his cousin, at age 44, gave him the urgency to put those principles down on paper for his children, his family, and every reader who picks up the book.
Willard is the husband of Sheretha Cooper and father of two daughters, Serenity and Amari. He is a grateful member of Rosehill Church, under Pastor Danny Donaldson and Lady Charmon Donaldson. He describes a season where he ran from God’s presence — and returned. 10 Laws of Living is his testimony, translated into ten principles anyone can build a life on.
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